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PJ Rashid

PJ is the managing partner at Popskull Inc, a strategic branding and advertising agency. Their work ignites business growth, and develops unique brand strategies, that translate into compelling creative executions. PJ is a graduate of the Quinlan School of Business at Loyola University Chicago.

Influencers

Think Marketing Strategy Now for More Success Later

By PJ Rashid

Most people have never heard of the Melvins, but nearly everyone knows of their influence. They are widely credited with starting the grunge genre but…

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Influencers

Can Creativity Be Engineered?

By PJ Rashid

Can creativity be engineered? Or do engaging pictures and words simply appear from a mysterious well of swirling fog that can be accessed only…

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Investors

Know the Advertising Agency Relationship You Want to Have Before You Have It

By PJ Rashid

I’ve been going to the same hair stylist for over 20 years. And until now, I’ve never realized we’ve had a very strategic relationship.

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Influencers

The Three Questions Your Website Must Answer

By PJ Rashid

If your website is selling a product or service, it needs to answer three fundamental questions in order to connect with your customer:

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Guest Contributor

Content Controllers: 4 Steps to Awareness in Today’s New Advertising World

By PJ Rashid

Dinner was over, the plates cleared, and my 14-year-old self was left standing in my bedroom pondering the same gut-wrenching decision I faced every…

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